When Stacey Grondahl's WE DO MEN – A MALE CONCEPT SPA was created back in 2012, there was a main theme. All products featured on the shelves had to be BOSS LADY APPROVED. Meaning... It had to be LEGIT. Stacey thoroughly tests each product (individually) and product line for integrity, quality, and BADASSERY. It has to kick ass by proving what it's advocating (first and foremost), whilst being much healthier for you than 80% of the products you find on the market. Basically, Stacey does the research for you. Creating tips, tricks, and a NO B.S. educational approach on how to use said products, in order to make grooming really damn fun (and not a damn chore).